Amarra Group is a trade-only distributor with exclusive Australian and New Zealand rights to premium, globally sourced DIY brands. Retailers come to us to stock them; brand owners come to us to launch them.
Hardware, rural, homewares, automotive and online retailers work with Amarra to range products that demo themselves, hold their margin and bring shoppers back for more.
We are the sole Australian and New Zealand distributor for every brand we carry, so you never compete with a cheaper parallel importer.
Orders ship from our Australian warehouse — no import lead times, no minimum container quantities, dependable replenishment.
Floor stands, counter units, planograms, product training and demo kits designed for hardware and homewares bays.
We build brand demand year-round through Amarra DIY Hub, social and email — and point shoppers to stockists.
Storage, workholding, measuring, power-tool accessories and cleaning from a single supplier and a single invoice.
Direct access to the owners. Responsive service, honest lead times and a partner invested in your sell-through.
Tell us about your stores and the categories you range.
We set up your account and share the wholesale price list and MOQs.
We recommend a starter range, display units and launch promotion for your footprint.
Stock ships from Australia; we monitor sell-through with you and keep shelves full.
Most distributors move boxes. Amarra builds brands — we hold the exclusive rights, run the direct-to-consumer store, win the retail listings and hold the stock. One partner, accountable for the whole market.
Import, regulatory and safety compliance, Australian labelling and packaging localisation.
Your brand launches on Amarra DIY Hub — our own Shopify store with Klaviyo lifecycle email, paid social and content.
Established relationships with Bunnings, Mitre 10, Total Tools and Home Timber & Hardware, plus independents and specialty retailers.
Australian 3PL-grade warehousing, pick-pack for DTC orders and carton or pallet supply into retail DCs.
Local creative, product video, PR and influencer programs that make an overseas brand feel at home in Australia.
Monthly sell-through, channel mix and customer-insight reporting back to your head office.
Every brand we take on follows the same proven path: validate demand online, scale digital, expand into retail, then secure national distribution. Gator Magnetics went from a first container to display stands in Australia's biggest hardware chains on exactly this framework.
Talk to us about your brandAlongside retail and direct-to-consumer, we supply our brands direct to national workshops, auto mechanics, fleets and government agencies. Volume pricing and account terms available.
To learn more about Amarra Group wholesale and supplier opportunities, and to open an account, complete the form. We respond to every enquiry personally.